Challenge

A large home security client wanted to understand how the door-to-door sales process functioned in each of their main regions.

Research

Working alongside another senior designer, I prepared workshop materials and coordinated the synthesis of insights to create the first proper 'sales journey' map for the company, along with a series of recommendations based on each region's cultural approach.

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For each part of the journey, we indicated the potential value for digitalisation. This enabled the client to make decisions on where to introduce new technology to complement the sales process.

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Outcome

For each part of the journey, we provided an indication for the potential value for digitalisation. This enabled the client to make decisions on where to introduce new technology to complement the sales process.

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This resulted in a comprehensive project report that outlined the common sales journey across regions, with "local flavours" highlighting country-specific insights.